We understand your needs & challenges
We understand the complexity
We fundamentally understand that designing websites and campaigns for NGO’s and NFP's differ from straightforward commercial projects. This is because both NGO and NFP websites and projects often have a diverse range of stakeholders ranging from individual beneficiaries to high level government officials who all have very different needs and objectives.
We understand online advocacy
Designing an NGO website or NFP website is often far more complex than for example, a simple donation based charity website. Advocacy focused organisations can require a more subtle approach, where taking the time to consider the different stakeholder groups, their needs and how best to engage with each of these is critical to ensuring that your website appropriately engages with your visitors.
We're data visualisation experts
Statistical data is a big part of how NGO's and NFP's present their mandate and successes, and we've developed some fanatastic data visualisation tools to really bring your findings to life. From interactive bar graphs to pie charts, all in real-time, we understand that presenting this data in a more dynamic way with a clear narrative is the key to getting your message across to your audience to engage with you.
We understand digital communication
An ongoing challenge for NGO’s and NFP's is how to use their website to communicate with key stakeholders, disseminating information, research and opinion in a easy to access and intuitive manner. Whilst this content and opinion may come from deep thinkers who are experts in their field, the reality is that their outputs are often difficult for external parties to digest. Liquid Light has many years of experience helping NGO’s and NFP's to better communicate online, refining website content and messages as well as enhancing this using charts and infographics.
We understand how to measure effectiveness
Showing your results & achievements is often key for you and your stakeholders, yet not always easy to demonstrate & quantify on your website or in your campaigns. We understand that in your field measuring success is not as simple as ‘number of sales’ as NGO’s and NFP's are often characterised by collaborations with others, more abstract statistics, and effects spread over long time scales or large geographic areas. Years of experience designing websites for NGO’s and NFP's provides us with the experience required to not only help communicate your effectiveness online, but also to measure your effectiveness.
We offer a cost-effective enterprise CMS solution
Many NGO’s, NFP charities and third sector organisations have limited budgets and we therefore specialise in using open source CMS platforms for our clients websites. Whilst many agencies will offer Wordpress, Joomla or Drupal, we have chosen to offer our client’s more enterprise class tools using TYPO3 CMS which is one of the most powerful and flexible CMS platforms available in both the commercial and open source market place, ensuring our clients have the best technology to power their websites.