Brand development

What do we mean by digital governance, what problems can it solve for your organisation, and how do you implement it?

Why ‘brand’ isn't a dirty word. Build trust among stakeholders and help people to understand how your organisation aligns with their values.

Stakeholder alignment, dispersed teams and budget misconceptions are just some of the obstacles faced by our nonprofit clients.

How to choose consistent brand colours? Should we be aiming for consistency across print and screens or choosing colours that work best for each?

We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?

Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...

In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.

Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.

The importance of a well defined elevator pitch is critical to helping you to communicate your USP’s, however this can be (for some companies) a tricky one to define.