Brand Identity & Development

Working with organisations on their positioning and messaging is at the core of what we do, and the processes involved with our brand development deliver targeted strategy and beautifully designed creative solutions.

Help people understand how your organisation aligns with their values

The process of branding can be reduced to a simple proposition: It is the process of defining your focus; who you are, what makes you different, and what unique values you represent. We’ve successfully guided numerous organisations to pinpoint this, aligning the most diverse stakeholders around a clear unified vision.

Once the focus is established we take responsibility for setting creative direction. We turn creative ideas into reality that capture attention, spark curiosity and drive engagement.

Every project is unique, but we’ve learned over the years the key ingredients for a successful process. We facilitate multi-stakeholder workshops and surveys to capture diverse perspectives. Our engaging exercises are designed to tease out the most effective ideas. We show people tangible examples such as mood-boards to spark robust discussion. And we visualise the brand’s presence in the world to give a solid reference point for all stakeholders ahead of activation.

Services may include

Campaigns and advocacy
Brand strategy development
Brand activation
Corporate identity design including logos
Video, motion and visual design
Guidelines and brand guardianship

Tell us about your project

The brand workshops not only shaped our visual identity but helped us to reflect on and develop our voice and identity as an organisation far more broadly, while the website was smoothly delivered in a demanding timescale. We look forward to working with the team more in future, and wouldn’t hesitate to recommend Liquid Light to other potential clients looking for a slick, value-for-money website and brand

Ed Morrow, Strategic Lead for Communications and Campaigns ADR UK

From the initial discovery workshops through to the launch of our new website, The team have been fantastic. They really listened to what we were trying to achieve, whilst also positively challenging us to think a bit more differently. We couldn’t be happier with our refreshed brand identity and framework

Ben Nichol, Marketing Manager, Sutton Winson

Award Winning digital services

Some of our recent work

ADR UK

Building a brand to transform the way researchers access the UK’s wealth of public sector data

Nonprofit, Brand, Design, UX, Development

Recent insights from the Liquid Light blog

Nonprofit, Brand development

Why developing your brand is essential for Nonprofits, development organisations and NGOs

Why ‘brand’ isn't a dirty word. Build trust among stakeholders and help people to understand how your organisation aligns with their values.

Owen Priestley

Nonprofit, Brand development, Design

What makes brand development more challenging for NGOs and development organisations

Stakeholder alignment, dispersed teams and budget misconceptions are just some of the obstacles faced by our nonprofit clients.

Matt Keogh

Brand development, Design

Brand frameworks: Creating and managing a coherent brand strategy

Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...