Planning & Strategy
Proforest’s existing website had grown over time and had outgrown its intended usage. To deliver best in class content management for a site of this size TYPO3 was an easy choice, it’s hierarchical file and folder structure combined with powerful native multilingual functionality and record based content allows us to plan and create an enterprise level website that is ready to scale as Proforest grows.
We held a series of discovery workshops to ensure we understood Proforests offering and feed this into every stage of the new websites development.
As their existing website had a rich history of knowledge and news items a full migration would be needed to ensure all historical content was available on the new website with extensive url remapping to ensure well ranked pages still maintained their discoverability and back links from other sites were still maintained.
We created low fidelity wireframes to quickly explore content hierarchy options and to also run through user journeys to ensure content was found where expected whilst still ensuring brand messaging could be incorporated into a user’s experience of the website.