It’s all too easy to assume that you already know what your audiences expect from your website. After all - you know your products and you know your sector right?
Whilst we’re strong proponents of heuristic design, we’re also only too aware that a website can truly miss the mark if it doesn’t consider its key audience’s needs:
- Investors will want to see how their investment is performing
- Employees and prospects may well want to see that a company or organisation has a great culture, supports staff and is growing
- Customers are primarily interested in your products or services, but may have all manner of queries or comments so will want direct contact with you
- The press will want to know who to speak to when you make that big announcement
Through techniques such as user research, stakeholder interviews and persona development our role is to ensure that your project is planned, written and built around your audience’s specific needs & expectations, whilst maintaining your key business and operational requirements in focus throughout.