The dilemma of returning users You’ve invested heavily in bringing users to your website, but getting them to return is a different challenge altogether. Returning visitors are often a sign that your…
Social media success for nonprofits: tools to save time and increase impact A strong social media presence is essential for nonprofits. We explore tools, tips, and strategies to simplify management,…
Why is digital governance important for nonprofits? What do we mean by digital governance, what problems can it solve for your organisation, and how do you implement it? What do we mean by digital…
Why developing your brand is essential for Nonprofits, development organisations and NGOs Why ‘brand’ isn't a dirty word. Build trust among stakeholders and help people to understand how your…
What makes brand development more challenging for NGOs and development organisations Stakeholder alignment, dispersed teams and budget misconceptions are just some of the obstacles faced by our…
Choosing Brand Colours: Consistency vs digital first How to choose consistent brand colours? Should we be aiming for consistency across print and screens or choosing colours that work best for each?
Understanding the difference between brand and corporate identity. We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand…
Brand frameworks: Creating and managing a coherent brand strategy Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in…
Branding banks - austerity and the rise of the banking startup In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the…
5 reasons why your digital agency should be in charge of your brand Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes…
