Emily Owen

Blog posts

• From SEO to AIO: Adapting to the Age of AI-Powered Search
  21/07/2025

  As AI reshapes how people search, traditional SEO is facing a turning point. So what does this mean for your content strategy? Using insights from across our client analytics, we’ll show why original content still matters and how to evolve from a search engine optimisation (SEO) approach to an AI optimisation (AIO) landscape.

• Why is digital governance important for nonprofits?
  26/03/2024

  What do we mean by digital governance, what problems can it solve for your organisation, and how do you implement it?

• What makes a great nonprofit website?
  17/08/2022

  Although there is no prescriptive format for good design, there are some baseline best-practices to consider when developing an NGO website.

• Increase Campaign Reach With a Google Ads Grant for Nonprofits
  17/08/2021

  How to apply for and make the most of the free monthly advertising spend from the Google Ads Grant for Nonprofits.

• How to use Google Search Console for SEO - A Beginners Guide
  22/03/2021

  Google Search Console is one of the most useful free SEO tools available. Here we share our top four tips for using GSC as a part of your SEO strategy.

• How to exclude internal traffic from Google Analytics using an IP address filter
  17/04/2019

  For many organisations, the company website is used by staff on a daily basis as a go-to resource – which may well be exactly as you'd hoped – however, when it’s also the main marketing tool and a key measure of engagement with your desired audience, it becomes necessary to separate this internal traffic from visitor analytics so that the visitor data is not skewed. 

• How to re-verify your mailing list for GDPR in Campaign Monitor, MailChimp and Dotmailer
  21/05/2018

  This is a practical guide for those of you who use Campaign Monitor, MailChimp or Dotmailer to manage your marketing contacts. It assumes that you have a signup form which was previously single opt-in (no confirmation emails sent) and without any other record of marketing preferences.

• My site is down, help!
  03/10/2017

  In this quick-post we’re going back-to-basics, covering things you should check if your website is down and a summary of the administrative checks that need to be in place for website to stay online.

• The pros and cons of having a retainer contract with your digital agency (and how to avoid the cons)
  10/04/2017

  Whilst it isn’t recommended that you redesign your website too frequently, work on a site doesn’t stop after launch. There’s content to keep up-to-date, landing pages and calls-to-action you may wish to add, and, now and then, a redesign of the home page or site architecture may be needed. In order to make these assessments on an ongoing basis, you’re going to need agency services every month.