YouTube videos vs self-hosted: Which one is better for you?

Written by Mike Street on 25th January 2016

(Last updated 2nd March 2017)

3 comments
YouTube videos vs self-hosted: Which one is better for you?

Self-hosted

  • You own the data - The video is hosted on your site, therefore the video data is 100% yours. No one can get your video banned or reported. It’s also harder for the average user to download your video.
  • More direct traffic - If someone wants to share the video, the only place it exists is on your site - this means all the traffic to watch the video will be directed to your site
  • Control over the design - If your video is self-hosted, it means you get 100% control over how the player looks. This means no third-party watermarks.
  • No distractions - It’s all too easy to click through to a video on Youtube and, once that has finished, end up watching videos about a dog that can’t catch food. If the video is on your own site, the user can’t get distracted and can continue to consume your content.
  • No adverts - Video hosting websites are renowned for making the user wait for the content, but having it hosted yourself means people can dive straight in.

Third Party Hosting

  • No worrying about bandwidth usage - Every time someone watches a video, it uses up bandwidth which could be a problem if yours is limited.
  • Small file size - Video uploading and hosting tends to be all these services do so they are excellent at compressing the file to a much smaller size, making the page load lighter and quicker.
  • Device optimisation - Different devices and browsers require different file formats. Third party services are capable of converting and serving the file required.
  • Easy to use - Third party websites make uploading and embedding a video very easy, whereas self hosting requires some coding skills, or your CMS to allow you to upload your video directly.
  • Social traffic - As easy as it is for your user to get distracted after watching your video, the same can happen for others stumbling upon yours while searching for a competitor.
  • Simple player - Most third party vendors allow some customisation over their embedded players. This includes removing most branding and altering colours to match your website theme.
  • Annotations - It’s quicker and easier to add annotations and comments to your videos on a dedicated platform, especially if it’s an afterthought.

As you can see, there are many benefits to either solution and there isn’t a magical answer as to where you host your video. Ultimately, it entirely depends on your situation and requirements. I hope this post has helped clarify which option is best for you.

This article was posted in Quick Tips by Mike Street

  • Mike Street

    Mike Street

    Mike is our front-end developer who spends his days buried in CSS and Gulp. His evenings and weekends are spent tinkering with electronics and riding bikes. mikestreety.co.uk

Comments

Hi, if you choose to self-host your video and if you want want to make it TV friendly, you may want to post your video link via http://streamthisto.tv . The platform will also display your video credit just before the link is sent to the connected TV for full screen streaming

Marcus25/05/2016 05:42

Hi Mike, thanks for sharing your views on the subject. Could you provide idea about affiliate marketing platforms that we can use specially for youtube monetisation. Actually, I am thinking to monetise my youtube channel using affiliate marketing hence I am looking for best option that I can use for monetisation. I have read a lot of articles to find out best one and I found some options like revglue https://www.revglue.com/blog-detail/24-monetise-your-youtube-channels-and-reviews-with-revsocial. But I could not decided yet what affiliate platform I should use. Revglues seems me very easy to use but it is looking new platform and i am confused while working with it. Please share your experience if you have with revglue or these types of platforms. thanks in advance

Alex Norton11/09/2018 06:21

Hi, thanks for your comment. Affiliate marketing is definitely a great way to further monetise a youtube channel beyond using Adsense, however the platform you choose for this will differ depending on your video subject matter. There are so many affiliate programmes that I am unable to offer advice on this but I would suggest you look for a programme that offers many products within the subjects you cover in your content. For many people Amazon's own affiliate program works best as it has such a broad product offering, is a trusted retailer and also offers competitive commissions. I hope that was helpful, many thanks for reading

Will11/09/2018 09:55

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