Brand development

Why developing your brand is essential for Nonprofits, development organisations and NGOs

Why ‘brand’ isn't a dirty word. Build trust among stakeholders and help people to understand how your organisation aligns with their values.

What makes brand development more challenging for NGOs and development organisations

Stakeholder alignment, dispersed teams and budget misconceptions are just some of the obstacles faced by our nonprofit clients.

Choosing Brand Colours: Consistency vs digital first

How to choose consistent brand colours? Should we be aiming for consistency across print and screens or choosing colours that work best for each?

Understanding the difference between brand and corporate identity.

We all know that brand manual is an essential aspect of briefing a designer, so why do so many fall short of delivering the brand story, instead giving a set of logo usage guidelines?

Brand frameworks: Creating and managing a coherent brand strategy

Here at Liquid Light we build websites. But this is a very simplistic summary of the services we offer to our clients, and in today's competitive landscape to build a successful website that differentiates from competitors and...

Branding banks - austerity and the rise of the banking startup

In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.

5 reasons why your digital agency should be in charge of your brand

Your print agency might traditionally have been your first port of call when wanting to develop your brand, but everything changes with your brand existing in the digital age.

4 simple steps to defining your elevator pitch

4 simple steps to defining your elevator pitch

The importance of a well defined elevator pitch is critical to helping you to communicate your USP’s, however this can be (for some companies) a tricky one to define.