Strategy & insight

In this post, we look at why NGOs and nonprofits shouldn't skip UX research, even though it's often the first thing cut from the budget

The EU just introduced new transparency rules around the use of artificial intelligence on websites. Is this relevant for you?

You’ve invested heavily in bringing users to your website, but getting them to return is a different challenge altogether. Returning visitors are often a sign that your content is valuable, your organisation is trusted, and your website is doing its job effectively. From content and user journeys to brand recall and social media, there are practical ways to keep your audience coming back.

Cutting through the confusion of “AI Search”

Firstly, before people switch off, this isn’t an article trying to sell you a new AI tool! It’s about understanding a technology well enough to make better user experience decisions.  ...

New Swiss accessibility standards are coming in 2027 following a significant update to the Swiss Disability Equality Act.

With over two decades of experience working alongside nonprofits and NGOs, we've learned that predicting the future in this sector is never straightforward

Have you ever struggled to get everyone aligned in an NGO workshop? This guide tackles the common challenges — dispersed teams, too many voices, difficult decisions, with practical techniques. Learn how to run effective virtual sessions, keep groups to an optimum number, use hear quieter voices, and designate decision-makers

What changes the European Accessibility Act (EAA) is bringing, and what meaningful web accessibility looks like beyond automated testing and compliance checklists, based on a recent conversation with accessibility consultant Dean Frank Reynolds

Instagram content is now going to show up on Google. Is your content optimised for search? With posts and bios becoming visible beyond the app, it’s more important than ever to make sure your Instagram presence is working hard for your brand. Here's what you need to know and how to get your content ready for this shift.

As AI reshapes how people search, traditional SEO is facing a turning point. So what does this mean for your content strategy? Using insights from across our client analytics, we’ll show why original content still matters and how to evolve from a search engine optimisation (SEO) approach to an AI optimisation (AIO) landscape.