How to configure Google Search Console data in Google Analytics

on 15th July 2020

(Last updated 22nd May 2024)

There are many things that you should keep on top of in order to monitor your website’s performance and there are almost as many tools that you could be using to do this. In this quick post, we’ll be making life a little bit easier for you by showing you how to combine the data from two of the top monitoring tools available: Google Analytics and Google Search Console. 

Whilst Google Analytics gives you data about what your visitors do once they are on your website, and some information about which acquisition source they came from, Google Search Console specifically provides information about how your site appears on Google and the traffic that came from there. Combined, these two tools are invaluable – and they’re both free to use. 

Fortunately it is possible to get your Search Console data configured in your Google Analytics account, which can give you valuable insight into how visitors have found your website and what they do after they land, all in one place. This means fewer reports to check and gives you the ability to combine your SEO ranking with other Analytics data, saving you time. 

How to configure Google Search Console data in Google Analytics: Step-by-step

Before you start, you need to be an admin of both the Google Analytics and the Google Search Console accounts in question.

  1. Sign in to your GA4 account and select the property in which you want to enable your Search Console report.
  2. Click Admin on the cog on the bottom left of the screen, and then, under Property Settings, open the ‘Product links’ menu and click on ‘Search Console links’.

3. Here you will need to click on the ‘Link’ button and then select the Google Search Console property you want to link. Make sure you are choosing the property with the identical URL, and click Confirm. 

4. Next, you need to follow the steps to connect to your web stream, and review before hitting Submit in the last step.

How to see GSC data on GA

To view your Search Console performance on Google Analytics, go to the Reports tab and find it under ‘Search Console’.

If you cannot find it there, you may need to configure your Library for the report to show in the column.

Hopefully you’re now comfortable setting up your own combined Google Analytics and Google Search console reports to see organic traffic data more in depth, and you can start saving time while analysing your website traffic.


This article was posted in SEO