The African Development Bank (AfDB) Group’s mission is to help reduce poverty, improve living conditions for Africans and mobilize resources for the continent’s economic and social development. With this objective in mind, the institution aims at assisting African countries – individually and collectively - in their efforts to achieve sustainable economic development and social progress.
The AfDB approached Liquid Light with a brief to reinvigorate and improve their existing site to reflect the quality of what they do and to provide an efficient communication platform. They wanted a natural home for the content with a fresh and vibrant feel.
From a design perspective, there was an interesting challenge of creating something that would represent the richness of the vast African continent whilst also reflecting the modern corporate image, capturing it’s positive energetic philosophy.
The result is an elegant site with a vibrant balance between a corporate edge with the African energy. The large intelligent architecture of the site allows visitors to simply browse by a wide range of options to access the huge repository of documents.
It was an enriching experience for the Liquid Light team to work in a vibrant environment with a broad range of people that are passionate about what they are doing.
- View the African Development Bank Case Study
- View the African Development Bank Website