YouTube videos vs self-hosted: Which one is better for you?

Written by Mike Street on 25th January 2016

(Last updated 2nd March 2017)

YouTube videos vs self-hosted: Which one is better for you?


  • You own the data - The video is hosted on your site, therefore the video data is 100% yours. No one can get your video banned or reported. It’s also harder for the average user to download your video.
  • More direct traffic - If someone wants to share the video, the only place it exists is on your site - this means all the traffic to watch the video will be directed to your site
  • Control over the design - If your video is self-hosted, it means you get 100% control over how the player looks. This means no third-party watermarks.
  • No distractions - It’s all too easy to click through to a video on Youtube and, once that has finished, end up watching videos about a dog that can’t catch food. If the video is on your own site, the user can’t get distracted and can continue to consume your content.
  • No adverts - Video hosting websites are renowned for making the user wait for the content, but having it hosted yourself means people can dive straight in.

Third Party Hosting

  • No worrying about bandwidth usage - Every time someone watches a video, it uses up bandwidth which could be a problem if yours is limited.
  • Small file size - Video uploading and hosting tends to be all these services do so they are excellent at compressing the file to a much smaller size, making the page load lighter and quicker.
  • Device optimisation - Different devices and browsers require different file formats. Third party services are capable of converting and serving the file required.
  • Easy to use - Third party websites make uploading and embedding a video very easy, whereas self hosting requires some coding skills, or your CMS to allow you to upload your video directly.
  • Social traffic - As easy as it is for your user to get distracted after watching your video, the same can happen for others stumbling upon yours while searching for a competitor.
  • Simple player - Most third party vendors allow some customisation over their embedded players. This includes removing most branding and altering colours to match your website theme.
  • Annotations - It’s quicker and easier to add annotations and comments to your videos on a dedicated platform, especially if it’s an afterthought.

As you can see, there are many benefits to either solution and there isn’t a magical answer as to where you host your video. Ultimately, it entirely depends on your situation and requirements. I hope this post has helped clarify which option is best for you.

This article was posted in Quick Tips by Mike Street

  • Mike Street

    Mike Street

    Mike is our front-end developer who spends his days buried in CSS and Gulp. His evenings and weekends are spent tinkering with electronics and riding bikes.


Hi, if you choose to self-host your video and if you want want to make it TV friendly, you may want to post your video link via . The platform will also display your video credit just before the link is sent to the connected TV for full screen streaming

Marcus25/05/2016 06:42

Hi Mike, thanks for sharing your views on the subject. Could you provide idea about affiliate marketing platforms that we can use specially for youtube monetisation. Actually, I am thinking to monetise my youtube channel using affiliate marketing hence I am looking for best option that I can use for monetisation. I have read a lot of articles to find out best one and I found some options like revglue But I could not decided yet what affiliate platform I should use. Revglues seems me very easy to use but it is looking new platform and i am confused while working with it. Please share your experience if you have with revglue or these types of platforms. thanks in advance

Alex Norton11/09/2018 07:21

Hi, thanks for your comment. Affiliate marketing is definitely a great way to further monetise a youtube channel beyond using Adsense, however the platform you choose for this will differ depending on your video subject matter. There are so many affiliate programmes that I am unable to offer advice on this but I would suggest you look for a programme that offers many products within the subjects you cover in your content. For many people Amazon's own affiliate program works best as it has such a broad product offering, is a trusted retailer and also offers competitive commissions. I hope that was helpful, many thanks for reading

Will11/09/2018 10:55

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