I didn't see Espen Brunborg talk at this year's Reasons to conference, but my colleague Matt did - he came back to the studio and sent me a link to this screen in Brunborg’s presentation, showing two conflicting sets of values that are attributed to ‘good’ design and it immediately made me think of the accusations that seems to becoming louder in our industry: that User Experience (UX) methodology is homogenising design and the use of conventions and patterns is knocking out innovation and creativity in web design.
Making the first steps in your preferred career is always a scary endeavor. Luckily, advice is at hand, particularly if you are considering a career in UX and you can get to Brighton on the evening of the 13th September for this year’s UXbrighton career clinic.
With user habits and business objectives constantly changing, user journeys are a fantastic way to analyse a website from a new perspective and highlight large and small improvements that will directly enhance the experience of users trying to complete specific tasks online.
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