A project can live or die depending on the strength of a design brief, so it is essential that your design brief is well thought out and that it offers your agency clarity and insight into your brand.
Digital is now the new normal, and your online presence can often be the first point of contact a customer has with your brand. Just as high street stores have to cater for the needs of the physically impaired, businesses also need to ensure that their sites are accessible to everyone, including those who might have disabilities or physical impairments which might affect how they interact with websites or digital products.
On 30th March, I took the many trains over the many hours required to get to Oxford from Brighton and attended Render Conf. In it’s second year, this conference already seems to have gained quite an online following. The line-up was jam-packed full of reputable names you’ve heard and people with brains jam-packed full of info.
Key to any design briefing will be the agencies ability to understand you, what you do and how you interact with your customers and stakeholders.
Whilst it isn’t recommended that you redesign your website too frequently, work on a site doesn’t stop after launch. There’s content to keep up-to-date, landing pages and calls-to-action you may wish to add, and, now and then, a redesign of the home page or site architecture may be needed. In order to make these assessments on an ongoing basis, you’re going to need agency services every month.
In these times of post-brexit uncertainty it seems the banking industry is ripe for a little disruption. Seen as the architects of the 2008 financial meltdown and the resulting state-sponsored austerity we are all living in, the reputation of banks and bankers is at rock bottom in spite of the government's best efforts to deflect blame and responsibility away from the banking sector.
PageSpeed Insights (PSI) is a tool developed by Google to rank the speed of your website. There are a few things it doesn’t look out for, such as code validation or usability but it’s a good starting point at getting your site up...
This is the first post in a series which will be looking at exactly what Google looks for in your article and focusing on how you can utilise these things to include your keywords and engage your readers.