How to optimise your website for AI search
When someone asks AI about your cause, does your organisation come up? We’ve looked at the research, tested the platforms and pulled together practical steps you can take today.
Why UX research is harder (and more important) for NGOs and nonprofits
In this post, we look at why NGOs and nonprofits shouldn't skip UX research, even though it's often the first thing cut from the budget
The EU AI Act: what it means for nonprofit and NGO websites
The EU just introduced new transparency rules around the use of artificial intelligence on websites. Is this relevant for you?
Thirty years of Liquid Light
Liquid Light is 30 years old! Actually it’s 31 years old, but what’s another year when you’ve been around for three decades?!
The fundamentals haven’t changed: what 30 years of copywriting teaches NGOs
Jargon, complexity and the audience question: what 30 years of professional copywriting teaches NGOs about making their websites cut through
The dilemma of returning users
You’ve invested heavily in bringing users to your website, but getting them to return is a different challenge altogether. Returning visitors are often a sign that your content is valuable, your organisation is trusted, and your website is doing its job effectively. From content and user journeys to brand recall and social media, there are practical ways to keep your audience coming back.
AI Search for Non-Developers
Cutting through the confusion of “AI Search”
Firstly, before people switch off, this isn’t an article trying to sell you a new AI tool! It’s about understanding a technology well enough to make better user experience decisions. ...
How to make your website compliant with Swiss accessibility standards
New Swiss accessibility standards are coming in 2027 following a significant update to the Swiss Disability Equality Act.
Membership organisations in 2026: what we learned in 2025 and what's next
As we step further into 2026, it's worth reflecting on what the past year taught us about member engagement, retention, and the evolving expectations of membership organisations
What 2026 holds for Nonprofits and NGOs
With over two decades of experience working alongside nonprofits and NGOs, we've learned that predicting the future in this sector is never straightforward
Website redesign and SEO: How to protect your traffic
Discover why traffic drops after a website launch, how to diagnose issues, and essential steps to minimise ranking damage and maintain visibility.



